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    Cake Mate is a brand of decorating icing looking to reach out to their target market of mothers and children through a new design rebrand. The st… Read More
    Cake Mate is a brand of decorating icing looking to reach out to their target market of mothers and children through a new design rebrand. The style was one that reflected the look of a vintage bakery with a modern twist. We used this style because we want the consumer to have their own baker’s experience through the rebrand of the Cake Mate product. The decorating process is aimed to be fun, playful and full of sharing - for the Cake Mate Brand, our goal was a fun experience that can be enjoyed by anyone and everyone. Done in second year graphic design at Seneca College. Part of an integrated marketing campaign for Cake Mate Decorating Icing - the newly redesigned cake decorating icing product. Graphic Designers: Alyssa MacLeod, Dia Traikos, Lydia Kowalski Read Less
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Cake Mate is a brand of decorating icing looking to reach out to their target market of mothers and children through a new design rebrand. The style was one that reflected the look of a vintage bakery with a modern twist. We used this style because we want the consumer to have their own baker’s experience through the rebrand of the Cake Mate product. The decorating process is aimed to be fun, playful and full of sharing - for the Cake Mate Brand, our goal was a fun experience that can be enjoyed by anyone and everyone.