IKEA Hjemmeholdet - digital content design
IKEA Hjemmeholdet
In this content marketing concept, people could send in videos telling their stories and why they should win a make-over of a room from IKEA Hjemmeholdet. Video content was used for Youtube, Facebook, online banners, TVC and website - creating landingpages and mixing with categories and product pages content.
Content and landingpage design based on data and user insights provided by IIH Nordic - stretching the IKEA CMS to the limits.
Converting engagement and traffic from Social Media and Youtube long format video views to website inspirational clicks and IRL store visits
IKEA Hjemmeholdet was created by We Love People for IKEA Denmark
- my role on the team: Digital Creative
IKEA Hjemmeholdet - digital content design
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IKEA Hjemmeholdet - digital content design

Content and landingpage design based on data and user insights
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4
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Published:

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