ABSOLUT Vodka often collaborates with artists from all over the world. Even the iconic design of this bottle is basically a piece of art.
I was between a few artists that were asked to decorate 5 ABSOLUT bottles in their own way.
The keyword was “celebration”. So my visual inspiration comes from that. Confetti, a lot of colours, playful design. I chose white colour as a base. And that changed the feel of the bottle itself - no longer acts as a glass bottle, but as a porcelain. That increased its attractiveness. Then I picked electrical tapes and played with them in different compositions and symbols that refer to “celebration”.
And this is it! The result is a colourful and playful ABSOLUT bottle.
