ETHAN’S FUNCTIONAL SHOTS
I was asked to create a series of Instagram assets that would speak to brand attributes of Ethan’s, and provide a closer look into the unique benefits of their functional shots. Ethan’s produces functional shots that enhance, and help promote great health. They are clean, organic, nutritious, and of course delicious! I wanted to create content that would stop a user mid-scroll, and invite them in for a closer look. All product photography by Lex Gallegos of Los Angeles, California.
The Instagram statics that I made feature hand-brushed background patterns that correlate with the flavor cues and environment used in the photography. I wanted to go super bright and vibrant on these to reinforce the clean nature of the product, which makes you feel your most alive. What other than organic shapes for organic shots!?
INSTAGRAM ENDLESS CAROUSELS
These “endless” Instagram carousels tell the story of the production of the shot, from farm to hand. Beginning with the fruit/veggie source, as you scroll it takes you through a little story ending in the persons hand or mouth.