PepsiCo has been a worldwide famous brand for 46 years.
With all those years of history comes change, innovation and development.
The inspiration was derived from PepsiCo CEO's Indra Nooyi's president letter, in where she explains the transformation from what PepsiCo once was nearly 50 years ago to theiconic, fresh brand it is today. With this annual report, the retro vintage style was adoptedto emphasize the history of the brand but also
to spotlight where PepsiCo is today.