Haruki Murakami "Norwegian Wood"
When he hears her favourite Beatles song, Toru Watanabe recalls his first love Naoko, the girlfriend of his best friend Kizuki. Immediately he is transported back almost twenty years to his student days in Tokyo, adrift in a world of uneasy friendships, casual sex, passion, loss and desire – to a time when an impetuous young woman called Midori marched into his life and he had to choose between the future and the past.
Haruki Murakami’s books and stories have been bestsellers in Japan as well as internationally. His writing is vivid, dazzling, experimental and imaginative and this cover design tries to reflect that.
The story is well known both in celluloid and print so it was essential to come at it from a fresh angle with the aim to appeal to a contemporary, enquiring and literary readership. I tried to design a new cover for a new generation of readers, avoiding the obvious clichés.
Series of posters promoting the redesign on the book cover.
Interior design concepts for the promotion of the book redesign (book reading events, book shops and libraries).
