Gravity(UXReactor) - Brand Identity Design
About Gravity
‘Gravity’ is a payment solution organisation which creates better ways to manage and
move money, offers choice and flexibility when sending payments, paying or getting paid.
They also provide applications for the business of all sizes to move money.
Keywords
This is one of my first Method to generate ideas through keywords, Keyword research is a
best practice to generate alternative ideas for a better picture on the project.
Mood-board / References
I collect Visuals for ideas which are related to the topic and they will help me generate new ideas, Where can I get better and working ideas, I really prefer to work within this method,I have not feared take references and get inspired by them.
Ideas through Sketches
I prefer sketching rather than staring directly on the application because Sketch is a key
startup for branding, In this stage I can decide what works and what doesn't.
Fonts
I prefer sketching rather than staring directly on the application because Sketch is a key
startup for branding, In this stage I can decide what works and what doesn't.
I Explored and Experimented with different Sanserif fonts wordmark,
However, it took time to find the right font weight.
Colour Pallet

Once the logo was finalised, I like to apply and experiment with different
colours combinations, to see the weight and characteristics of the logo.
Final Logo
Whats in Logo?
Testing Logo with competitors
On Screen
Incorporate logo
Thank you
Gravity(UXReactor) - Brand Identity Design
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69
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Gravity(UXReactor) - Brand Identity Design

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69
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Published:

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