DOOR 無朵

“The origin of Taoism is of nihility, so it can contain all things. Nature is in harmony with Taoism, so there is something but nothing, real but virtual. ”

The supreme character is like water which nourishes everything and does not chase fame and fortune. It is blended in the ordinary world. Taoism is based on nihility, reflecting the origin and destination of everything. People cannot step into the same river twice. “Nothing” breaks the bondage of time, returning to the beauty of the original and the true and looking dim and affectionate. The secular world is like a pool of muddy water, and it will be turbid with vying. Lotus is called in Taoism as “being not tainted in turbidity”. It is a pure flower that can be seen by our eyes. Its purity lies not in the outside but the inside.

Calligraphy is the treasure of Chinese culture and the bright pearl of civilization. “Ground calligraphy” takes fresh water as ink and marble board as rice paper and turns into water mist as the sun shines. It disappears from nothing to something, and it does not work fruitlessly. It returns to the true after encountering the earth’s temperature and hearing the call of the burning sun. “DOOR” adopts the philosophical thought of Taoism and modern design language and is presented with visualized “ground calligraphy”. Horizontal turns into nothing, one stroke to the left and another to the right turn into nihility, and nihility is displayed as a whole. As an aesthetics-based life brand, it conveys the beauty of life changes. Where there is a cause in life, there must be an effect. Enjoy life and “DOOR”.

Wait for all things to return to the true. The world blossoms pure flowers, releasing the beauty of diversity.

「道體虛無,故能包容生萬物;性合於道,故有而若無,實而若虛。」

上善若水任方圓,與萬物不爭,以融於塵世,道家以虛無為本,悟出萬物之起源和歸宿,人無法踏入同一條河流兩次,「無」打破了時間流逝的束縛,回歸原始歸真之美感,朦朧且深情;世間紅塵囂囂,如一潭濁水,爭必染濁,而蓮花被道教謂為「於五濁惡世而不染卓」,是凡眼所能看見的純潔之花,清淨不在於身外,而在於心內。

書法是中華文化之瑰寶,璀璨文明之明珠,「地書」以清水為墨,大理石板為宣紙,隨日照化作水霧,從無到有再消散,並不是竹籃打水,而是觸碰了大地的溫度和聽見烈日的呼喚之後回歸了本真,「無朵」用道家的哲學思想融合現代設計語言,用「地書」的方式視覺化呈現,讓橫歸於無,撇捺為虛,整體展現虛無;作為一家有美學基礎的生活品牌,向傳達生活變化之美,人生而有因就必然有果,享受生活,享受「無朵」。

靜候萬物歸真,世間綻放出無花之朵,綻放多元璀璨之美。


CATEGORY|BRANDING DESIGN 品牌設計   AGENCY|1983ASIA   DESIGN DIRECTOR|YAO & SUSU 楊松耀 & 蘇素   DESIGN|YAO, SUSU, CAI XIU LING, HE JING, LI HONG YU​​​​​​​  楊松耀、蘇素、蔡秀玲、賀靜、李鴻宇   EDITOR|JERRY  黃雲澤   PHOTOGRAPHER |  AWING CHEUNG 張雅穎  YEAR|2018   COUNTRY|CHINA, SHEN ZHEN  中国, 深圳
1983ASIA

WEB:www.1983asia.com
WECHAT:1983亚洲造
MAIL: the_1983@foxmail.com
TEL: +86-0755-86233262 
ADD:中国深圳华侨城创意园北区B3栋东侧604
604, B3 building, OCT loft north area, Nan Shan district, 518000, Shen Zhen, CHINA.
DOOR 無朵
168
2,122
5
Published:

DOOR 無朵

DOOR 無朵 品牌形象設計
168
2,122
5
Published:

Creative Fields