When you get into a good book, you lose yourself in a whole new world.
To capture the magic of reading, classic books form doors to magical worlds.




《Alice》
《Dracula》
《Monkey》
《Gatsby》
《Charlie》
《Jurassic》

BRAND: Penguin Novels
CREATIVE AGENCY: Cheil Hong Kong and Beijing
COPYWRITER: Paul Chan, Wei Xu, Lili Jiang,Yuhan Zhao, Agnes Ho
ART DIRECTOR: Tengtao Yuan,Ivan Au, Zhengsong Qi, Changming Yang
PRODUCER: Denise Chan
CREATIVE DIRECTOR: Paul Chan, Wei Xu, Lili Jiang, Ivan Au
ACCOUNT DIRECTOR: Nancy Nan
ILLUSTRATOR: Alan Wong, Lulu Chen, Kuri Huang, Junli Hu (YOWILL), Raf Banzuela





Lose Yourself in a Book—Penguin Books
104
588
3
Published:

Lose Yourself in a Book—Penguin Books

104
588
3
Published:

Creative Fields