TCL IFA 2019 BERLIN
1840 sq.m. of detailed exhibition space design. One of the biggest projects at IFA show 2019 combining different product groups in a single architectural brand space
Overall design is based on a contrast of white and black.
The long surrounding white band with red logos is classical for the TCL booth design solutions
Special semi-closed area to demonstrate the benefits of using TCL screens in the home cinema scenario
Under the TCL brand roof such mobile solutions brands as Alcatel and Blackberry found their place in the highlighted area at the very beginning of the visitor's journey
Not less important task was to demonstrate the main features and benefits of TCL washing machines and fridges using the world best and advanced technologies
The third topic of the booth activities and product displays was the smart home area, where all TCL devices were connected into the single net of the simultaneously working products
Creating design solutions for the smart home area requires good skills in interior design and a perfect integration of the TCL products into the specific situation
Central element of the booth was the space where all highlighted TCL products were collected in a focus area, supported with lighting circles and huge hanged led screens
Overview of the zoning at TCL IFA project
At the very beginning of the design process four different design solutions were proposed
With the great support of our partner Chinese designers the graphic design solutions and interiors of the meeting rooms were made in an extremely short time frames.
Product wall graphic solutions
Some textures used in the project design