Client: Jeep South Africa
Agency: Narrative, Content Marketing Specialists – A division of Publicis Machine
Creative Director: Christelle Grobler
Content Marketing | Content Creation | Design
Jeep needs no introduction. Over the past 75 years, this iconic American off-road vehicle brand is synonymous with tough, go-anywhere adventure – and it resonates perfectly with the South African market. Narrative produces an interactive, quarterly digital magazine, designed to engage with Jeep drivers (and prospective drivers) in an entertaining multimedia environment. Here we showcase new vehicle launches, celebrate Jeep’s rich history, and drive the audience to interact with the brand: booking test drives, joining Jeep drivers’ clubs and participating in Jeep-sponsored events. Jeep readers stay up to date with a monthly email newsletter, which guides them to content that they might have missed, as well as launches and news from across the Jeep world.
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