Microsoft Surface is hybrid computer tablet. The idea was that the tech meets the nature with amazing adaptations.
When the Agency called us to talk about the project they said the bigger challenge would be to reproduce faithfully the animals.
Real animals who adapt themselves into their natural environment. A frog who frozen himself, a hare who turns her fur into white
during the snow and a fish who flies. It had to look like a beautiful National Geographic shot.
The result was a mix of CGI, stock images and lot of retouching.
3D FROGS CLAY
BACKGROUND TESTS
FROG POSITION
SHADER STUDIES
ICE SHADER STUDIES
PROCESS
FINAL ADS
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AGENCY: HAVAN DUBLIN
CLIENT: MICROSOFT
ART DIRECTOR: R.FERLA
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