ZENITH - 50th EL PRIMERO


Through 50 reasons why this legendary automatic chronograph was named El Primero, we wanted to tell 50 years of its story.
Through 50 small anecdotes, or historical events in which this movement played a part, we invite the viewer to discover its evolutions
Through 50 images, illustrating in a poetic or symbolic way each reason, we present facts or features that make this movement unique.

The movie is divided into 5 decades of reasons. 
Each decade was released on social media platforms on a period of 5 months. 
A square version, with a different text layout was created for instagram.


Each screen is a visual experience, playing with strong visual, artistic, technical or symbolic references.





From 1 to 10 - the first decade



From 11 to 20 - the SECOND decade



From 21 to 30 - the THIRD decade



From 31 to 40 - the FOURTH decade



From 41 to 50 - the FIFTH decade

 





    
STILL FRAMES
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CREDITS

Client: ZENITH

Executive Creative Director : I-REEL // vimeo
Project Management : Joanna Brunet
Producer : Henri Hayon

Director & Art Director : Alain Laurans, Simon Ravet

Lead Motion Design : Simon Ravet
Motion Designer : Lois de Cornulier, Nathan Sarazin

Lead 3D Artist : Bruno Jean
3D Artists : Thomas Lebsir, Antoine Firla, Nathan Sarazin
Editing : Simon Ravet



 






 


ZENITH - 50th EL PRIMERO
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