ZENITH - 50th EL PRIMERO
Through 50 reasons why this legendary automatic chronograph was named El Primero, we wanted to tell 50 years of its story.
Through 50 small anecdotes, or historical events in which this movement played a part, we invite the viewer to discover its evolutions
Through 50 images, illustrating in a poetic or symbolic way each reason, we present facts or features that make this movement unique.
The movie is divided into 5 decades of reasons.
Each decade was released on social media platforms on a period of 5 months.
A square version, with a different text layout was created for instagram.
Each screen is a visual experience, playing with strong visual, artistic, technical or symbolic references.
From 1 to 10 - the first decade
From 11 to 20 - the SECOND decade
From 21 to 30 - the THIRD decade
From 31 to 40 - the FOURTH decade
From 41 to 50 - the FIFTH decade
STILL FRAMES :
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CREDITS
Executive Creative Director : I-REEL // vimeo
Project Management : Joanna Brunet
Producer : Henri Hayon
Project Management : Joanna Brunet
Producer : Henri Hayon
Lead Motion Design : Simon Ravet
Motion Designer : Lois de Cornulier, Nathan Sarazin
