Saldens one of the most active Russian craft breweries.
Saldens stands out among competitors very well on a minimal white label.
The peculiarity is that all the batch parameters are placed on the front side of the label: bitterness, density, hop varieties, amount of alcohol, etc. This is convenient for the consumer, but creates some limitations. Our task was to make a convenient grid for this information and express the character of the brand using typography.
Saldens stands out among competitors very well on a minimal white label.
The peculiarity is that all the batch parameters are placed on the front side of the label: bitterness, density, hop varieties, amount of alcohol, etc. This is convenient for the consumer, but creates some limitations. Our task was to make a convenient grid for this information and express the character of the brand using typography.
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d7cc8281887243.5d0cb3c48db01.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d51e681887243.5d0cb3c48f6f4.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f97a1881887243.5d0cb3c48f2ec.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5af49581887243.5d10873eb8c6d.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/774b5981887243.5d0cb3c48d54f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21121481887243.5d0cb3c399339.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82d9e881887243.5d0cb3c398d63.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cbe23681887243.5d0cb5574eb1f.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/959e7a81887243.5d0cb3c4900e0.jpg)
We chose two fonts by designer Yuri Gordon as the main font pair - BAKER STREET 221B MR HOLMES and BAKER STREET 221B DR Watson - they perfectly complement each other and express the post-modernist look of the Victorian era.
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/12a37581887243.5d0cb3c48f9e4.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf631481887243.5d0cb3c490752.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7a999381887243.5d0cb3c3e2672.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b029a81887243.5d0cb3c3e29d6.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/49632c81887243.5d36c092a87c4.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f81b381887243.5d2c28012343a.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/326c3c81887243.5d0cb3c48eb1c.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3df5f781887243.5d0cb3c48dd0d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44778681887243.5d0cb3c437256.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/746aa981887243.5d0cb3c4374c0.jpg)
In our opinion, we proposed a rather logical color coding of the lines: the main collection remains white, porters and dark varieties — black, and tomato (of which very few) —red.
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f075a281887243.5d0cb3c48e173.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21ea1a81887243.5d0cafe137759.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f812581887243.5d1df8488436f.jpg)
![beer Pack Tondo can maxali ali bolimond craftbeer](https://mir-s3-cdn-cf.behance.net/project_modules/1400/37739681887243.5d0cb3c48cdaa.jpg)
Thanks!