Isabelle Fox is a womenswear label based in London. With its ethos rooted in uncomplicated sophistication, Isabelle Fox is a fashion brand for the modern woman.
Founder Isabelle Waring established the label in 2016 after seeing a gap in the market for timeless silhouettes with a contemporary sensibility. Inspired by her grandmother Marie's career as a couture seamstress in the 1960s and 1970s, Isabelle created the brand's name by amalgamating her first with Marie’s last.
Much like their moniker, one picks up where the other leaves off. Together they direct and design their collections, sharing an aspiration that has been the same since the outset: to create beautiful clothes using traditional couture techniques with the highest quality fabrics. Clothes that look good and feel good but don't cost the earth.
We created a bespoke logotype and logomark which contains the initials of the founder Isabelle Waring as well as those of her grandmother Marie Fox. Alongside this, we created the social strategy, full packaging suite and e-commerce shopify site.