Adnams brief is about how to show that Adnams care about the sustainability of the world without greenwashing the brand with the normal preconception of “Green Brand” and their greed. #GoBlue is a campaign that turn the normal pre-conception of #GoGreen to Blue which is Adnams prominent colour. Rather than informing people on what Adnams can do, we inform people on what Adnams already did and still doing in term of sustainability while encouraging them to act sustainable too because, it will be rewarding in the end.
Everytime you get a Adnams’s Beer from any store in UK, You’ll get a special Grey coaster. Put a cold beer on the coaster, and watch it slowly become wet and transparent and then reveal a special illustration of Adnams’s Sustainablity stories. This is not only inform people about Adnams’s stories, but also act as a sustainability conversation starter for people while drinking and enjoying their beer. The stories that we present is not only touch on the normal “Green” sustainability perception. Taking inspiration from UN Sustainability goal, we also talk about the gender equality, work environment, Animal on land, and more.