This music video basically tells a story through watercolor and type animations. It was an ambitious project and it took me weeks to achieve the effect I wanted. It's really hard to blend something as organic as watercolor with something perfect as a digital animation.
Every piece of the video was made by hand: illustrations, words, textures or splatters. It took me a long time to scan the watercolor paintings layer by layer as I painted them. After I animated all the paintings I created the font and started animating all the words.
I kept the visuals as simple as possible, copying the effects of a watercolor painting with smooth movements, soft colors and textures.