b:
Branding & Identity
b: is a contemporary lifestyle brand designed for an audience who live active lifestyles and seek for natural and healthy solutions. This identity aims to engage, empower, and encourage self-recovery and self-care through a friendly, quirky, yet calm tone of voice. We strive to develop an identity as versatile as its foundational inspiration: bees and honey.
b: identified and dynamic
The visual identity reflects select keywords used to describe the brand: minimal, contemporary, quirky, and dynamic. This identity is created upon the company's inspiration and values—bees and honey with the purpose of healing—as the qualities and physical properties observed from each respective subject were points of reference in the development for the concept of the dynamic identity.
The three-dimensional nature of the logo mark is a reflection of the multi-faceted personalities the bee encompasses which also represents our company's multi-faceted services and products. Its crystal like form is a reference to a healing crystal, reflecting the company's mission of providing active lifestyle seekers with natural solutions for revitalisation
and self-care.
and self-care.
b: camouflaged
A majority of products uses our identity's honey yellow colour. Here are a few examples of how visual elements and the use of the dynamic logotype naming system are implemented onto our brand's products.
Product mockups sourced from Anthony Boyd Graphics, and Zippy Pixels
