The challenge of this assignment was to propose a multipack for a product and create a packaging design that houses the contents snuggly with dynamic die-cuts that allows the consumer to interact with the product through sight and touch. At least 30% of the die-line should provide a reveal and only one substrate may be used. The design must also have no more material needed than necessary. The final design must be created from one die-line without the need for inserts and glue.

I proposed to design a three-pack for eos lip balm. Three is a good number because frequent users tend to own more than one lip balm at a time—one kept in a purse, another in the bathroom, another in the car, etc for convenient access.

The patterns were inspired by eos's logo. This graphic helps make the brand block visually appealing.