Paraguay is an exotic paradise hidden in South America. The best way to capture it's essence was through a unique combination logo that embodied three concepts in order to inspire travel to the country: Adventurous Warriors, Kinetic Spirits & Risk Seekers.

Paraguay’s diversity is illustrated in the geometric toucan and complimented with a strong wordmark. Both of these come together to create a unique combination mark for the rich land of Paraguay. Once the logo was created, the essence of Paraguay took charge and led to the creation of Las Olas wave pattern along with the Tribu guaraní—the authentic Guarani symbols that represent the unity of this indigenous tribe in Paraguay. With the flavor and logos created the next step was to design custom packaging via a bag and water bottle, along with Paraguay's brand guidelines and business card.

We are Adventurous Warriors, Kinetic Spirits & Risk Seekers—We are Paraguay!