Zandra’s initial logo incorporated a squiggly, drawn element that was found in much of her early work. It included both “illustration” and “animation”. With the changes that Zandra saw to how she spent her time and the new work she developed, we felt it was important to refocus her brand to simply illustration. Upon analyzing Zandra’s characters and her work, we found that many were cute and chubby - something that her previous logo didn’t reflect. The new logo came as the result of looking through her progress and growth and designing something to match. While the general layout of the design stayed very similar, the update added new energy to Zandra’s developing brand.
In order to arrive at the final design - I explored several options that blended her old logo into a new look as well as completely redrawn versions. Zandra fell in love with the last option - one that perfectly complements her current work.