This project explores how we can reduce food & packaging waste in our households. The idea of Naked Foods. is based on a 3-step solution: a shop, a shopping kit & an app with nutrition calculator. It is a branded device & a service.
The targeted audience consists of consumers who want to save money and reduce their environmental impact by not throwing good food away. This project was submitted for the D&AD New Blood 2018, Hellmann's brief.