Visual Identity for Lilli Livraria
Lilli is a new bookshop located in Rio de Janeiro. Its quality is based on an excellent product and a friendly service. They asked us to build a visual identity that would put their promise upfront: a memorable service in a serene and harmonic place.
The construction of the logotype is based on a stack of books that we formed with the letters of the brand's name. Also, we added the word "livraria" which means "bookstore" in Portuguese. Finally, we choose the green as the main colour to give a sense of serenity and harmony they wanted to transmit.
