The Ideas People – is a campaign about 1+1 media staff, because absolutely all of them are the Ideas People. They generate amazing ideas, create quality and up-to-date content, offer creative solutions.
CONCEPT:
BRANDING:
#forgetaboutage – is an ambitious social campaign initiated by 1+1 media. The purpose of the project is to destroy stereotypes that age makes a difference and that the older people are not capable of generating powerful ideas to begin their business and to increase a new skills. We seek to inspire Ukrainians to find or renew confidence in themselves and in their ideas, trying to search for incentive to move further, being sure that birth year does not play role absolutely, when it is about ambition, purpose, achievement or dream. A fire in their eyes and desire to change the world is all that matters.
Stages of a Campaign:
1. Sociological research of the problem of discrimination on age
2. Special internship recruitment program
3. The cycle of motivating stories and photo essay with project heroes
4. Conference with participation of motivating speakers and coach
awards:
MUSIC: PHARRELL WILLIAMS
logo design and concept: Mike Pikhota
motion graphics: Arthur Hureikov
print designers: Olga Kuzmuk, Ivan Zadonskiy
photographers: Viсtoria Kvitka, Olexiy Anhimov
digital: Evgene Demchenko
art director, head of art: Nikolay Altuhov
head of promo: Natalia Vovk
head of marketing communications 1+1 media: Svitlana Paveletskaya

Client's Team
head of corporate communications: Tetiana Tregobchuk
head of internal communications: Yana Liakhovych
pr managers: Tatiana Sierova, Tatyana Kashuba
head of digital pr: Victoria Lyaschenko
digital pr: Inna Gasiak
hr director: Larisa Bruver
Thanks for watching
1+1 media compaign Ideas People
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498
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Published:

1+1 media compaign Ideas People

The Ideas People – is campaign about 1+1 media staff, as absolutely all of them are the Ideas People. They generate amazing ideas, create quality Read More
48
498
2
Published:

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