Consumer Capital Canada strives to be a hub for customers looking to secure a loan before their next car purchase. As a start-up this was a product design from scratch, so in addition to the design of the loan platform the client also needed branding and logo design.
Working under contract with Capco and their creative team, we were tasked with creating user personas and mapping the user journey and finally creating a design system for the app.
Project Goals:
Website architecture and user experience design – working with Capco’s research team, we uncovered the various user personas. Working from these personas, I started to map out the user journeys based on these early findings and also the defined business goals. I then proceeded to design a working prototype from the site-map. The working prototype enabled us to quickly put the ideas in front of stakeholders to test the validity of the plan and to uncover any usability or user flow issues. Each round of feedback allowed us to make iterative changes until we had a final approved working prototype that we could share with the developers.
Web app user interface design – to compliment the user-friendly architecture I proceeded with designing a system that would define the visual language of the app. The overall objective of the design system was to provide an intuitive and contemporary look and feel.
Brand identity design – a visual identity and a logo needed to be designed to align with the product core services and messaging. Working with the branding team I presented a colour palette, typographic system, and various logo designs to arrive at a final approved solution. As part of the overall visual language, we created a full set of custom icons and illustrations.
Project style tile
Project started with a working prototype
Final logo design and draft concepts as presented to the client
The web app
Custom illustrations
