Brand Design for Mommy Connections Canada
Mommy Connections is a Canadian organization that aims to take away the awkwardness of making "mom friends" by providing a structured way to get to know one another -- so that moms know they aren’t alone, they are understood and seen.

When Karen (the president of Mommy Connections) came to me, she felt that their existing brand looked dated, tired, and out of alignment with who they were as a company today.

Her goals for the re-brand included:

(1) A simple, clean, modern logo that is easily recognized.
(2) A logo that easily translates to web, social media, and printed marketing materials.
(3) A logo that allows us to include city  - i.e. Mommy Connections West Toronto.
(4) Something that can also incorporate our tag line:  Learn.  Experience.  Socialize.

We went through countless iterations of an illustrated "Mommy and baby" concept before we decided to return to a simple, fresh, modern "m" encircled in a "c" (for "Mommy Connections"). The three dots represent each of their three main programs, and we were able to use many of our initial logo concepts as the new icons for each program -- it was meant to be!

From Karen's Instagram brand reveal:

"Months of hard work went into creating this fresh new logo that reflects the business we’ve become and our unique place in the market. Here’s what the different elements mean:
- The open circle around the ‘M’ represents the support and community you’ll find within our programs (it also forms a subtle letter ‘C’ for ‘Connections’)
- The three dots to the right of the ‘M’ represent the main types of classes we offer (Mom-to-be, Mom & Baby, Mom & Tot) 
- The combination of fonts speak to the yin and yang of motherhood – that things can be both perfect and a little messy all at the same time

Our new brand also includes (super cute!) icons to represent the three main types of classes we offer through our 24 chapters from coast-to-coast:
✨Mom-to-be 🤰 is all about preparing for pregnancy, birth and early parenthood
✨Mom & baby🤱 offers new moms an opportunity to learn, laugh and connect with babe in tow
✨Mom & Tot 👩‍👧 is a great way to try new things and have fun with your toddler"


I love the warm, nurturing, welcoming feel of this new brand direction and I can't wait to see where we take it as we continue to roll out fresh print/web collateral for all 25+ chapters throughout Canada!
Brand Design for Mommy Connections Canada
0
18
0
Published:

Brand Design for Mommy Connections Canada

Logo + Brand Identity Design for Mommy Connections Canada, a Multi-Chapter Mom-Focused Organization
0
18
0
Published:

Tools

Creative Fields