Evolving Roots
FILE Media Arts Festival LED SHOW 2017
Electronic Language International Festival
Electronic Language International Festival
In collaboration with Paula Perissinotto, owner and member of the organizer team of the FILE festival, as group of students from New York University Abu Dhabi, our brief was to explore the theme "Possible Dialogues" to create animations for the São Paulo FILE Digital Arts Exhibition.
Initial Meeting at the Engineering Design Studio NYU Abu Dhabi with Paula Perissinotto
Discussing ideas and storyboards
From the storyboard to experimenting with different images, mesh programs, colors and forms.
Using Adobe Photoshop and Adobe Illustrator. The images consist of photos taken in coffee production fields in Brazil during different seasons of coffee bean growth.
Using DMesh Pro, segmenting images by vectors. Vectors are used to make the animation effective. The modified image combination is intended to create a design, which would be very similar in its effectiveness when viewed on a computer vs an LED covered surface.
Post After Effects edit of the video. Here a mask is applied to the animation to make the video compatible with the dimensions of the building. As well as to allow the test run for the animation sequencing of the pieces, to make sure the growth story of coffee beans is attractive and understandable.
Abstract:
“Evolving Roots” refers to the production of coffee seeds in Brazil as a cultural reference. On one hand, it emphasizes the significance of coffee production in Brazil as the world’s largest producer of coffee for the last 150 years and Sao Paulo as the 3rd largest producer state in Brazil. On the other hand, it captures this natural form in a digital imagery. By creating such contrast, Basaran aims to reflect the dynamism between the nature and technology in today’s world. And raises the debate on how human stays connected to their environment, how nature itself is still conserved in the face of the speedy change towards mechanical interfaces and mediums.
