tv campaign + print campaign
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I worked with Backyard Productions LA to shoot this campaign for Certified Pre-Owned BMW and edited with The Cutting Room NY.

How do we make a used car commercial feel not so much like, well, a used car commercial? The solution was to have people in disbelief that the cars are actually used. "Pre-Owned. We Swear."

This campaign picked up at Addys and NY Festivals.

I created this print campaign to further leverage the idea of the television spots. I wrote some of the headlines and art directed them to feel similar to the new car ads for BMW.