ZDF NEO
NETWORK REBRAND 2017
ZDFneo is a German television channel programmed for an audience aged 18 to 45
to counter the primarily older-skewing main channels of public broadcasters.
It is known for its independent character and unapologetic attitude.
As the lead Art Director at FEEDMEE Design at the time, I had the great pleasure of
developing not only the new on-air channel identity, but the new logo and off-air concept as well.
The bold and distinct look helped the network shine across all platforms and broaden
its appeal as an unconventional and uncompromising choice for the target audience.
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Awards: Art Directors Club 2018 (silver) | DDC - Gute Gestaltung (silver) | Eyes and Ears Europe 2018 (1st place)
New York Film Festival 2019 (bronze)
ON-AIR PROMO PACKAGE
SPECIAL PROMO EXAMPLE - "BRUCE LEE WEEKEND"
PRINT AND SOCIAL MEDIA EXECUTION
CREDITS:
CLIENT: ZDF
PARTNER & CD: Anton Riedel
ART DIRECTOR: Julia David
PARTNER & CD: Anton Riedel
ART DIRECTOR: Julia David
ART DIRECTOR ANIMATION: Jörn Westhoff
PRODUCER: Laura Giersdorf, Jennifer Feist
FONT DESIGN: Guido Schneider
PRODUCER: Laura Giersdorf, Jennifer Feist
FONT DESIGN: Guido Schneider
