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HelpMe Feed: Illustration, Motion & Branding Project
HelpMe Feed is a non-profit organisation that seeks to empower connect mothers with the help and support that they will need during their journey of motherhood through the use of technology, with breastfeeding as the main focus of the organisation. Despite the recommended up to 1 year breastfeeding by the WHO, statistics seem to reflect otherwise. While we fully acknowledge the decision of mothers that cannot or do not wish to breastfeed, there are many mothers who desire to breastfeed but are faced with difficulties in achieving so. HelpMe Feed seeks to provide one to one support for these mothers, while also seeking to address the issue of breastfeeding in the public arena.

I was privileged to be able to create a brand illustration and identity for the HMF, envisioning the identity to be representative, empowering, trust-building and personal. It was an enjoyable process working with experts in the concept stage and also to receive warm response from our users. 


Logo on Inverse (Left) | Logo on white background (Right)

Concept of logo animation is subtle and elegant. I want to depict the life and the spirit of the organisation- love, care and support. I took the beautiful logo concept made by the senior creative director, Gary Reverol and brought it to life.


Role: Creative Consultant, Illustrator, Motion Designer, Digital Designer
Website: helpmefeed.org | Instagram: @helpme_feed
Kudos to the whole HelpMe Feed team in Small World Social for the amazing collaboration in advancing
HelpMe Feed's cause to support mothers all over the world!

Award and Distinctions: 
Hermes Creative Awards – USA – Platinum
The Communicator Awards – USA – Award of Distinction
Questar Award MerComm – USA – Silver Award
Muse Award – USA  – Gold Award
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instagram: @adriannewalujo.o
email: adriannewalujo@gmail.com

HelpMe Feed: Illustration, Motion & Branding Project
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HelpMe Feed: Illustration, Motion & Branding Project

Developing brand illustration and motion works to help the cause of women and mothers. Went through the brand's style-guide, consulted different Read More
126
950
4
Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives