STUDIOetc :: self promo box
three-dimensional client contact
three-dimensional client contact
The Client
STUDIOetc -- then using its former StudioEEC name [see STUDIOetc :: rebrand project] -- had lined up a juicy potential client, a perfectly plausible partner with a like-minded bent toward sustainable design.
The Challenge
The initial overture had been made. The potential clients had seen our case studies, shaken our hands, reviewed our website, but still ... standstill. Sending more portfolio examples would be redundant, but we needed to stay visible.
The Strategy
Without resorting to tchotchke mentality, we wanted to get something memorable in the mail. We needed to send a big bold reminder of the kind of work we do and a nod to how we think -- in three dimensions.
My Role
Concept Development
Creative Direction
Art Direction + Design
STUDIOetc -- then using its former StudioEEC name [see STUDIOetc :: rebrand project] -- had lined up a juicy potential client, a perfectly plausible partner with a like-minded bent toward sustainable design.
The Challenge
The initial overture had been made. The potential clients had seen our case studies, shaken our hands, reviewed our website, but still ... standstill. Sending more portfolio examples would be redundant, but we needed to stay visible.
The Strategy
Without resorting to tchotchke mentality, we wanted to get something memorable in the mail. We needed to send a big bold reminder of the kind of work we do and a nod to how we think -- in three dimensions.
My Role
Concept Development
Creative Direction
Art Direction + Design
