Etika Sancheti is an ethnic designer wear brand based in Jodhpur, Rajasthan specialised in handcrafted premium Indian ethnic wear with intricate craftmanship and rich fabrics.
The keyword behind the logomark was ‘Timeless’, derived from the word Etika which means ‘Till something remaining’. We combined elements like the ‘hourglass’ and the ‘infinity’ symbol to create an abstraction of the letter ‘E’.
