Magnum #NeverStopPlaying
Velvet Spectrum worked with the team at Lola Mullenlowe to create the custom brush script font and develop the typographic key visual treatment for the global packaging and advertising campaign for Magnum Ice Creams #NeverStopPlaying. 

The custom font was created in collaboration with The Designers Foundry.​​​​​​​
The typographic treatment was also applied to a custom Thai font. 
Font was supplied with variants to allow for greater versatility.
Magnum #NeverStopPlaying
1,131
9,050
42
Published:

Magnum #NeverStopPlaying

Velvet Spectrum worked with the team at Lola Mullenlowe to create a custom brush script font for the packaging and global ad campaign for Magnum Read More
1,131
9,050
42
Published:

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