Adobe@Adobe Video Portfolio
I've led content creation efforts for the Adobe@Adobe program as Creative Director, Content since roughly 2011 (under a variety of titles). Below is a selection of some of the video work my team has done over the years at Adobe. It shows a variety of formats such as interviews, live event coverage, demos/learning, and motion graphics work. In total, my team has produced over 300 pieces of video content for Adobe since 2011. In that time, we've helped dozens of Adobe teams to create, refine, and deliver their content.
Product Explainer - Live Action Example
This video was created to introduce Adobe I/O, Adobe's developer portal, and launching point for accessing Adobe Technology and tools through API's. It's purpose was to provide a high level overview of the site capabilities, and served as the main media spot on the landing page.
Another Product / Technical Explainer - Live action example
This video was part of a larger brand campaign around Adobe Sensei (Adobe's artificial intelligence and machine learning technology), and how Adobe Experience Cloud products are utilizing this technology to help brands improve decision making, accelerate content, and grow efficiencies across their marketing efforts. Short versions of these videos would often be delivered on Adobe YouTube channels and within the product pages on Adobe.com, while longer versions with additional details were used as sales enablement tools.
In Product Video - Motion Graphics Example
The video below was created as an introduction to concepts and terminology around Adobe's new Experience Platform Product. To introduce these concepts and key ideas, a story was told around a hypothetical brand experience, seen through the eyes of a single customer. Rather than simply talk about individual product features on their own, this example instead took the approach of showing a wholistic experience to give a better understanding of how the various components of the product would work together in the real world.
Event Content - Livestream Example
My team and I was responsible for helping deliver Adobe's earliest steps into full livestream content programming, which initially started at Adobe MAX. This effort has now evolved into a key area of community engagement, with a dedicated team (Adobe Live) responsible for this delivery. We continue to provide techical production support to this team on a yearly basis for major events. Below is an example of the delivery of this live content (live camera switching, audio mixing, broadcast delivery).
Adobe@Adobe Demo Reel
The below video serves as a demo reel of the types of work that Adobe@Adobe delivered on - applications, demos, proof-of-concepts - to serve as inspiration on what can be achieved through Adobe Technology. My content team supported the computer scientists building these solutions by providing User Interface and User Experience Design, content within the applications (video, images, motion graphics, 3D), and also in helping to communicate these solutions - in order to explain how they were built, and why these solutions were novel/innovative.
Demo Proof of Concept - Demo/Learning Example
A big part of the Adobe@Adobe program was showing what was possible by blending different areas of Adobe technology in new ways. In order to share/communicate these efforts, we would help to develop video demos / proof of concepts that would quickly show these solutions and how they worked in a short, digestible format.