Simeon is the transport company for your liquid transports.
This is a rebranding proposal of the Simeon brand. It is a modern, fun brand that breaks industry stereotypes and stands out from the crowd. It doesn’t take itself too seriously, while maintaining a polished image and appealing to the general public.
Logo
The logo is based on a truck, with the letter O being a design detail mimicking a truck wheel.
The letters are in lower case, in order to appear less threatening.
Design detail
If the one-colored logo seems too plain, the letter O can be colored black. This creates dynamics, as well as highlights the truck-shape of the logo.
