Spark for Tomorrow
Objective:
Identify the essence of a dying or defunct brand, and then transform it by providing a new direction.
Approach:
I chose Seventeen teen magazine to rebrand. It was the first teen magazine established in the United States. The brand wanted to promote self-confidence in teen girls. The new Seventeen is not about being a teen magazine, but helping teen girls overcome difficulties and build self-confidence, and encourage them to be resourceful, confident and hopeful.
Click to read > https://issuu.com/stacyvv94/docs/b1_visual_strategy_guide
Click to read > https://issuu.com/stacyvv94/docs/b2_visual_development_guide
See live website > https://www.spark4tmr.com/
Thank you!
