For the European Sustainable Development Week we decided to ask a question to European citizens. Who is the 3rd biggest polluter in the world ?
In the common imaginary, pollution comes mainly from factories or transport, that’s why we decided to surprise them with a poster campaign that took place in two steps.
See the Print here :
The answer is food waste, if it was a country it would be the 3rd largest polluter in the world.
With the Too Good To Go app, it is possible to reduce food waste by collecting unsold items intended to be thrown away.
Illustration by John Holcroft