- Packaging & branding -
Creation of a new packaging bottle, a promotional packaging for the 170 years of the brand as well as the volume model of the canister.
A marketing analysis having been carried out previously.
> For the 170th anniversary of the birth of the founder in 1849, the brand wants you to rework the bottle dressing of the appetizer of Cinchona 17% alc / vol. Corsican cape of Mattei. This bitter liqueur is made from cinchona, citron and many exotic plants. Surfing on the wave "vintage" and the return of old spirits like absinthe, the brand wants to return to the top of gondola and homes. You have to rework the wrapping of the bottle on a new bottle model Saverglass Zadig with a capacity of 75 cl and create a promotional canister for the end of the year 2018.
- Fictional project done during my studies -
