Create a limited edition packaging design that tell the story of “Masters of Pasta”, to show that Roger Federer and Barilla are partners.
Barilla has created special edition pasta in the shape of Roger Federer’s initials (RF).
It is an exclusive product that Barilla will distribute during specific occasions to an exclusive target audience. For instance, during a tennis tournament, where Barilla is an official partner,
it will be offered to influential people like journalists, influencers, guests, etc.
The goal is to use the product as a tool to communicate Barilla’s mission and commitment.
Barilla key points:
obsessed with high quality, consistent with their mission “Good for You, Good for the Planet”. Live simple, love life, take care yourself and your nutrition.