Typography consultancy, graphic manuals, printed matters and web site for Swedish kid’s outdoors clothing brand Isbjörn. We helped Isbjörn of Sweden with adapting and building a system of typography, design and imagery around the new company logotype, designed by artist Tham. A project with focus on craftmanship, humanity and nature, from photography to manufacturing.

Letterpress business cards, silk-screen printed clothing labels. Digitally (Indigo) printed catalogues for minimum waste.

Visit nuet-studios.com for more information and full cases.
Follow @nuet_studios on Instagram for cases, previews and behind the scenes.​​​​​​​
Labels and care instructions for clothing. Silk-screen printed.
Catalogues for the launch of the Fall/Winter collection 2019. 56 pages, 210 x 297mm.
Responsive web site. Dynamic design adapting to the size of the unit or browser window.
FF Din was chosen as the main typeface, used in logotype, headlines and shorter texts.
As a complimentary typeface, used in longer texts, we picked GZA — designed by Philipp Herrmann from the Zurich-based foundry Out of the Dark. A set of icons, showing functions and care instructions, was developed for the website and labels.
Editorial parts of the web site.
Web shop check out.
Letterpress printed business cards.
Visit nuet-studios.com for more information and full cases.
Follow @nuet_studios on Instagram for cases, previews and behind the scenes.

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Isbjörn / Visual Identity
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647
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Isbjörn / Visual Identity

Art direction and typography update of the visual identity of Stockholm based kid’s outdoor clothing brand Isbjörn.
42
647
5
Published:

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