Perlas by Philippine Airlines
Pearl of the Orient Seas
Philippine Airlines (PAL) is the flag carrier of the Philippines. They are a certified 4-star air line that gives a sneak peak of the Philippines to their flyers. PAL is proud of its country and its people. They encourage more foreigners to experience The Heart of The Filipinos on their flight through PAL's Buong Pusong Alaga (Whole Hearted Service.) The five service attributes that guide their behaviour are: Magalang (Polite,) Maasahan (Reliable & Trusted,) Maalaga (Caring & Hospitable,) Magaling (Efficient & Skilful,) and Malambing (Loving). These service attributes shows the best of the Filipino values.
Perlas is a hypothetical sub-brand of Philippine Airlines. The challenge of this project is to create a first class brand while keeping a hint of the Filipino culture.