Albura is a company that deals with high quality solid wood doors. They provide impeccable design and precise manufacturing methods than ensure long lasting products.
The identity is inspired from the core material used in all their products: wood. The monogram takes from the way rings are arranged in a cross-section of a tree trunk, resulting in a very balanced and smart icon. A serif typeface was specifically chosen for the logo because the serifs can be seen as roots of a tree.
It was important for the brand to be modern, yet to retain a classic sense. This was achieved by the use of a traditional logotype and a contemporary monogram, which balance each other perfectly. The colors were selected for the same reason; warmer wooden colors were balanced with deeper sober tones. These elements, coupled with a keen attention to detail, result in a clean identity that communicates modern sophistication.