The boys of ROCK CANDY are opening their new boutique in theFashion Walk in Causeway Bay and ushering in another new era of the brand witha new creative expression in their new retail space. The eclectic and uniquelyfitted space is an additional step towards progression of the brand.

The Grand Opening Ceremony of ROCK CANDY’s new boutique isto be held on the 3rd of February 2010 (Wednesday) at Paterson Street, CausewayBay and also heralds the launch of the “Beauty & the Beast Collection withChinese Luxury Brand CHOUETTE. The event will be held in the same manner as allthings ROCK CANDY, with a blend of friends and family and the mix of businessand pleasure that they conduct their lives by.

Mat Hayward, Co Founder and Creative Director said “thebrand is a representation of our collective style and lifestyles and this newspace is our crews home as such. We also needed to evolve our retail identity fromour first foray back in Soho and develop a space in a location suited to thegrowing product categories we want to focus on. Our move helps to portray ourbrand and new categories to a wider consumer base in a more populated area. Wehave stayed true to our origins whilst progressing the brand.”

Progression is a great way to describe the new space theboys call home and it illustrates their clean and definitive design aesthetics.It is a physical representation of the brands creative direction and attentionto detail.

The CWB Boutique greets you with an industrial matte blackmetal exterior and blacked out glass door. That’s pretty much where thesimilarities to the old space start and end. Upon entering you are met with ahigh gloss white floor (forewarned by designer and friend Ed that it reflectupwards) with 3 surrounding walls completely different in design but harmoniousin this space – but each call out for attention in their own way.

The entry’s facing wall shouts out for attention uponwalking in – literally, with the ‘guts’ of over 300 speakers making a very ROCKCANDY wallpaper. A beautifully crafted ‘floating’ display unit is mounted tothe speaker wall making an impressive backdrop.

Parallel, a raw black brick façade creates a great texturedcanvas for an orderly array of ornate picture frames, some of them are featureproduct displays and some house memories of the boys past. A beautifullypatterned black Herringbone wall finishes the blacked out walls with someunique revealing features. Sections of the wall slide open to reveal a hiddenchanging room and striking ‘hot pink’ cashiers area.

In true ROCK CANDY style the crew have left the internalstructural beams raw and use them as the frame for another glass display unit,wrapping them in glass from floor to ceiling. The boutique has many otherunique and playful design features in the whimsical way the boys approach allproduct design.

The new CWB Boutique also houses the teams design officehidden behind the Herringbone sliding wall. You can find the ROCK CANDY crewhere many a day and also their in-house Jewelry Designer who works with them oninline product lines but also helps cater to the growing custom jewelrybusiness. “We have found that with our whimsical design, clean aesthetics andattention to detail, we offer the

opportunity for customers to approach us with ‘what if’propositions. We have delivered some very unique and beautifully crafted piecesover the years to international celebrities, designers and many a friend” said TotoChan ROCK CANDY Director and Co Founder said.