BBC Think App - Case Study for D&AD Competition
Project goals
Why can't Child learn in a new way by using newly emerging technologies?
In the Current Education system textbooks changed in the form of Apps, Why can't it differ from regular learning, why can't learn from worldwide teachers, and why child cant learns the subject in a different perspective. The primary aim of THINK app is to create an aesthetically pleasing and seamless experience app in the education industry. Education should be for everyone from any place, in this app children will have full access to learn and explore theoretical and practical knowledge from all around the world.
Who is it For?
The content of the project
Through this project, create a bridge between the students, Teachers and Parent with educational content. This app provides multiple ways to engage Teachers, Students and parents under one roof with international exposer.
Toolkit – Student can design their projects, like drawing, colouring, and little animations.
Instant Feed Back – Student gets immediate feedback from a teacher whom they associated with Student.
Portfolios - Students showcase their classwork on Student Stories and their digital Portfolio and collection, All posts should get approved by the teacher. They can create and upload videos, draw and annotate on photos, compose journal entries, add voice notes, and much more.
Flipped classes and Activate videos – They can view, Share and comment on videos from teachers and other students.
Parental communication/Control – Parents can monitor and control the student activity. Parents will have a chance to get in touch with teachers by chatting with them and get to know about their child progress. Along with this, they will receive notification about child’s availability.
Newsletter – Student receives newsletters about daily challenges, happenings around his place and reminders about other important events.
Group panel – Student can engage with other students to create and share their Knowledge on projects.
Rewards – Student gets feedback like badges, Points for the successful completion of projects and helping others.
Free to use on both Phone/tablet and computer/laptop – This app is not only for mobile phones but also can use as web applications for a better view and better experience by accessing in Desktop/Laptop.
Sketches of User Journey, low fidelity wireframes procedure How app developed.
Color Palette
Bold color has been trending in web and app design for years and this will continue in 2018. A staple of the flat design movement, the introduction of Google Material Design’s vibrant palette in 2014 further solidified the trend making it the standard in new media.
Designer - Christian Robertson Principal design
Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
The logo comes in two different formats. One has, the BBC logo enlarged for printing at
small sizes.The BBC blocks are always either in black or white (black is usually used
for print and white for on-screen).
Main Screens
BBC Think App - Case Study for D&AD Competition

BBC Think App - Case Study for D&AD Competition



Creative Fields