CUSTOMER
Trekhsosensky brewery
PROJECT
New brand design of beer "Trekhsosenskoe", which is produced at a small private brewery in Dimitrovgrad. The peculiarity of the brewery is that it is managed directly by the owner, who personally controls the brewing process. Beer "Trekhsosenskoe" is produced according to the traditional recipe from artesian water, malt and hops - without any additives.
The main task of packaging restyling was to emphasize this key feature of the brand and to bring “to a common denominator” various packaging formats: PET keg and glass bottle. The updated packaging successfully communicates the “locality” and “traditionality” of production, while it does not look too provincial.
