Pepe Jeans Custom Studio
Last month I had the pleasure of being invited to be a special guest artist at a Pepe Jeans Custom Studio event at their flagship Regents street store in London.
Pepe coincide their Custom Studio events in their stores right across Europe. At each event an artist is invited to come along to the store for the day and hand-paint their work onto denim and plain tees for customers. The events also boast free drinks, music and the chance to laser print cool designs onto your denim as well!
I was happy to be included and designed 3-4 illustrations for customers to choose from of which I would hand paint. Also I designed a handful of smaller designs that were laser-print friendly to choose from. Images shown above which I added to the social media poster.
Below is a short 1 minute video from the event day.
It includes a time lapse of one design I hand painted for a customer as well as a peek at my designs being laser printed onto some customised denim!
Music accompanying the video is the song "Westcoast" by Zoofan.
Above are the procreate drawings I prepped for the event. These were the choices I offered customers to customise their Pepe Jeans purchases. :)
Below is my artist's spotlight screenshot from the website prior to the event.
A short timelapse video of my painting process for the denim jacket I was gifted by Pepe Jeans. I used this for social media and as an example to wear during the event.
Music accompanying the video is "My take on solidao" by Fantompower.