A semester-long project in which each student was to rebrand a company within an assigned industry. The outcome resulted in a logotype, stationery system, printed collateral, website design, mobile application, wayfinding system, and a brand identity Standards Manual.
My rebranding focused on creating a mark that was vibrant and expressive to represent the Bonnaroo Music & Arts Festival, a 4-day event that happens anually in Tennessee. I represented the mark to have many facades to embody a crystal shape, symbolizing growth and an act of coming together that occurs at the festival. The identity was then transferred onto different touch points, for the overall feel of the company to be energetic and dynamic.