COCA-COLA CAN 2019
INSIGHT
IN THE CURRENT CONTEXT, NORTH AFRICANS TEND TO HIGHLIGHT NEGATIVITY MORE THAN POSITIVITY…
AS A LOT OF NEGATIVITY RULES OUR DAYS,
THEY TEND TO RELATE MORE TO THAT…
SPACE
…BUT
THEY FORGET HOW MUCH POSITIVE IS AROUND…
HOW GOOD THEY ARE…
HOW STRONG THEY CAN BE… TOGETHER!
IN EVERY SINGLE IMPORTANT OCCASION…
DURING THIS ACN,
LET’S COME ALL AGAIN TOGETHER!
BRAND ROLE
COKE UNITES ALL TUNISIANS / MOROCCANS / ALGERIANS
AROUND THE SAME PASSION…
THE NATIONAL TEAM!
Agency: FP7 McCann / Tunis
Client : Naim Ben Said
Account Manager : Nader Alawoui
Strategic Planner : Mongi Bhouri
Executive Creative Director: Georges Yammine
Executive Creative Director: Georges Yammine
Creative Director / Head Of Art : Mejri Sofien
Associate Creative Director : Slim Essidi
Copywriter : Amine Jabloun
Production House: Ulysson Tunis
Director : Amin Dora
Director : Amin Dora
