I’ve had the luck to travel around the world and to live in 8 different cities in France since I was a kid. It awoke my passion for discovering new cultures and ideas, led my interests towards sociology, and behavior in general. Very sensitive, I needed to express my feelings in a way or another. So at the age of 10, I started to develop my creativity, creating a poster with collage, composing my own music, making videos… As you can see, I always knew I would become a creative.

This advertising was like a slap in my face. I understood how powerful images are, the importance of the choice of words, and how classic music can enhance a message. My first reaction was immediate « Ok, I want to work in the advertising industry! » .That day I also discovered, the composer that would become my favorite artist: Ludovico Einaudi. This moment signed the beginning of my passion for researching new trends and ways to be creative in video making. 

In 2012 I integrated Sup de Pub, an advertising communication school which I graduated from two years later. My personality pushed me into the business world very early, for I wanted to practice my skills for real. I had the opportunity to develop creative and artistic events in a bar. My mission was to book artists, organize events and communicate on social media.

During 4 years I’ve worked for several companies in different sectors as a graphic designer. All these projects had one thing in common: « Human first ». I focused on human and emotion through all of my process of creation. I developed my artistic skills in video making, photography, music production, graphic design. By developing my style over time, I’ve actually noticed the incredible effect/influence minimalism has had on my work. That’s why I genuinely love to experiment with tools such as Photoshop, Indesign, AfterEffect...

I did internships abroad during a few months. I worked in Barcelona and London, and what an amazing experience! New environment, new management, new point of view. I fell in love of the English language and people's open-mindedness. During my second internship, they offered me a job. I continued to work with them almost 1 year in freelance.

Graduated of 2 master’s later, I am specialized in art direction and content production. Through my experiences, I realized how important it is for brands to personalize their content. No matter how, they have to create a unique universe, with personal values and to tell a story that will connect them with their audience. I learned how to ensure a coherent and efficient brand content strategy.

Basing myself on the strategy side, my goal is to help brands clearly connect with their people, convey a vision, values, with a sparkling, colorful and fun message. Yes, this is named storytelling.

Cartier by Sean Ellis - l'amour à la francaise 

Johnnie Walker by Stink Studio - Minimalism / rhythm & colors

Gant by B-Reel - Beautiful as a new beginning